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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Jeremy Male leaves JCDecaux for CBS Outdoor Americas
2+ day, 21+ hour ago (39+ words) Campaign UK Jeremy Male has left his leadership role as chief executive of JCDecaux, UK and Northern Europe after 13 years to become chief executive of arch rival CBS Outdoor Americas....
How Adidas embraced World Cup fever for its biggest UK football activation
2+ day, 20+ hour ago (34+ words) Campaign UK The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth....
Pinterest's first global CMO exits after eight years
2+ day, 15+ hour ago (20+ words) Campaign UK The social media platform has not yet announced a replacement....
Burberry joins Coca-Cola and Samsung with Piccadilly Circus placement
2+ day, 18+ hour ago (47+ words) Campaign UK Burberry has become the first brand to advertise on a giant new screen at the iconic Piccadilly Lights display in central London, as it continues its push into outdoor media and pull back from print advertising....
Marketing and the LGBT community: when will it be normal to have gay couples in campaigns?
3+ day, 4+ hour ago (788+ words) by Simon White | 17 February 2014 Brands are being pulled up on their attitude towards the LGBT community constantly, but recently it has come to a head. As a marketer, where do your responsibilities to society lie? As a marketer do you…...
Quality news sites get 'halo effect' on ad viewability
3+ day, 4+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Video growth prompts Facebook ad upgrade
3+ day, 12+ hour ago (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...
How Mattel is evolving beyond the ad
3+ day, 4+ hour ago (38+ words) Campaign UK Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom....
McDonald???s global Christmas ad to star The Grinch
3+ day, 4+ hour ago (67+ words) The character will appear in a global campaign for the fast-food restaurant, created by Leo UK, Campaign understands. Please sign-in below to continue, or view our subscription options. ✓ Unrestricted access to our most popular content including the School Reports, Power…...
Nokia and Twitter engage with shoppers with Art of Outdoor winning creative
3+ day, 13+ hour ago (379+ words) by Staff | 17 February 2014 Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition. The campaign ran on Ocean Outdoor's network of…...