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News
Fjällräven & Co. makes global debut in Boston
2+ day, 21+ hour ago (219+ words) Fenix Outdoor, the Swedish outdoor group behind Fjällräven, has opened its first Fjällräven & Co. store in Boston, introducing its new global retail concept in North America. The new Fjällräven & Co. shop on Newbury Street features a curated collection of products…...
The North Face Partners with ENDVR to Power Sell-Through Across Its North American Wholesale Network
3+ day, 22+ hour ago (208+ words) The North Face, part of VF Corporation, has signed a multi-year agreement with ENDVR, the sell-through enablement platform, to bring brand education and sales incentives directly to the frontline associates who sell its products across its wholesale network in the…...
Alterra Mountain Company Invests Over $350 Million in Capital for Winter 26/27
4+ day, 5+ hour ago (341+ words) Today, Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest and employee experience with a capital investment program of over $350 million for winter 26/27. Looking ahead, Alterra’s immediate focus is on long-term visions at…...
Intersport Deutschland Accelerates Expansion, Shattering Growth Goals Ahead of 2030 Target
4+ day, 21+ hour ago (606+ words) In a highly competitive retail landscape, Intersport Deutschland is significantly outpacing its own ambitious growth targets. Demonstrating the robust health of the sports retail sector, the association announced it has successfully exceeded its expansion objectives for the 2025/26 financial year, hitting…...
Norrøna Names North American Sales Manager
1+ week, 1+ day ago (190+ words) Norrøna, the Norwegian outdoor brand, appointed Jamie Baker as its new North American sales manager. He joins the brand after a career spent in senior commercial leadership roles at Arc’teryx, Icebreaker and Smartwool. In this role, Baker will lead wholesale…...
Toni Sailer Skiwear Brand Names Timo Regier As New Managing Director USA
1+ week, 4+ day ago (217+ words) Munich-based luxury skiwear label Toni Sailer, owned by Fashion Pool GmbH, has announced a key milestone in its global growth strategy: the appointment of industry veteran Timo Regier as Managing Director USA. A Legacy of Luxury on Transatlantic Slopes With…...
Grassroots Outdoor Alliance creates new role focusing on retailer support
1+ week, 5+ day ago (440+ words) Snow Industry News Grassroots Outdoor Alliance creates new role focusing on retailer support Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month unveiled a newly created role — Director of Retailer Development…...
Snow Pass enters a crowded multi-mountain market with a co-operative pitch
2+ week, 4+ day ago (656+ words) A New Jersey-based ski-area operator is launching a fifth national multi-mountain pass, offering 28 days of skiing across 14 resorts in the Northeast, Eastern Canada and the American West for $339.99 — and promising participating resorts the largest share of revenue of any pass…...
After a Decade of Uphill Battles, Maine's Mt. Jefferson Ski Area Hits the Market for $3.5 Million
2+ week, 4+ day ago (563+ words) Snow Industry News After a Decade of Uphill Battles, Maine's Mt. Jefferson Ski Area Hits the Market for $3.5 Million A modest ski hill that has drawn generations of families in the northern Maine woods is officially for sale, offering an…...
Outdoor Retailer Drives Industry Reset in Minneapolis, Igniting Focus on Emerging Brands and Creator Reach
2+ week, 5+ day ago (532+ words) Outdoor Retailer, owned and produced by Forge, wrapped its Minneapolis debut with more than 1,800 attendees, 275-plus brands and 150-plus media and creators from 45 states and 20 countries. The event marked a meaningful reset for the outdoor industry, reinforcing Outdoor Retailer’s role…...