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News

Wholesale Manager
wholesalemanager.co.uk > fairfields-farm-puts-customers-at-the-heart-of-npd-as-it-reopens-secret-crisp-committee-recruitment

Fairfields Farm puts customers at the heart of NPD as it reopens Secret Crisp Committee recruitment

4+ day, 1+ hour ago   (225+ words) Wholesale Manager Award-winning crisp producer Fairfields Farm has opened recruitment for the 2026 intake of its Secret Crisp Committee, the consumer taste panel that shapes the brand’s limited-edition flavour development. Launched last year as a one-off flavour trial, the initiative attracted…...

Wholesale Manager
wholesalemanager.co.uk > hovis-strength-baked-in-nationwide-campaign-launches-1st-sept

Hovis ‘Strength Baked In’ Nationwide Campaign Launches 1st Sept

1+ week, 4+ day ago   (272+ words) Iconic British bakers Hovis has announced the launch of a new ‘Strength Baked In’ campaign which includes taking the latest ad – first briefly aired online last year – to a nationwide audience. Rolling out from 1st September, ‘Strength Baked In’ will reach…...

Wholesale Manager
wholesalemanager.co.uk > perfectly-paired-new-barista-macarons-made-for-coffee-moments

Perfectly Paired. New Barista Macarons Made for Coffee Moments

2+ week, 4+ day ago   (178+ words) Symphonie Pasquier has launched new Barista Macarons, six delicious flavours, each perfectly paired for coffee to create an amazing Café Gourmand experience. This latest range of delectable macarons features vanilla latte, speculoos, viennese chocolate, caramel macchiato, cappuccino cocoa powder, and…...

Wholesale Manager
wholesalemanager.co.uk > echo-falls-conjures-up-sour-apple-ahead-of-halloween

Echo Falls conjures up Sour Apple ahead of Halloween

3+ week, 1+ day ago   (238+ words) Building on the standout success of Blue Raspberry, Echo Falls is supercharging its flavour-led innovation strategy with the launch of Echo Falls Fruit Fusion Sour Apple (9% ABV) – the latest addition to a pipeline designed to bring new shoppers, flavours and…...

Wholesale Manager
wholesalemanager.co.uk > booker-foodservice-trade-show-returns-to-nec-for-seventh-annual-event

Booker Foodservice Trade Show returns to NEC for seventh annual event

3+ week, 3+ day ago   (268+ words) Booker will host its seventh annual Foodservice Trade Show at the NEC, Birmingham on 23rd September 2026, bringing together customers, suppliers, partners and industry professionals to explore the latest menu trends, preview new product launches, and network in a welcoming and inspiring…...

Wholesale Manager
wholesalemanager.co.uk > store-excel-weight-loss-volume-loss

Store Excel | Weight loss – volume loss

3+ week, 4+ day ago   (23+ words) Wholesale Manager Weight loss drugs could completely transform the UK food and drink market, writes David Gilroy....

Wholesale Manager
wholesalemanager.co.uk > why-ai-wont-fix-broken-processes

Why AI won’t fix broken processes

3+ week, 4+ day ago   (1016+ words) If you have tried out some of the generative AI tools such as ChatGPT, Gemini, Claude, etc. you have probably been quite amazed at how it feels just like speaking to a person. So much so that it can even…...

Wholesale Manager
wholesalemanager.co.uk > a-launch-discount-should-test-the-reorder-not-hide-it

A launch discount should test the reorder, not hide it

3+ week, 4+ day ago   (1321+ words) A new brand can look successful during its launch month. The supplier funds an introductory price, the wholesaler builds a display, the sales team pushes the line and retailers buy enough stock to qualify for the deal. Cases leave the…...