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Brooks Running signs first NZ Team footwear deal | News briefs
6+ day, 14+ hour ago (208+ words) Brooks’ record Q1 – 23% global growth, a 136% surge in China – sets the stage for its expansion into national-team sponsorship, with a multi-year footwear deal for the New Zealand Team running from Glasgow 2026 to LA28, covering ceremonies, podiums and the Games Village Un post condiviso…...
Under Armour and DICK’S back youth sports
3+ mon, 2+ week ago (397+ words) By SGI Europe Editorial Team10 April 2026 The dual deal brings two household sporting goods names into the youth sports arena, where experiential activations and brand visibility at the grassroots level are becoming a strategic battleground. Under Armour and DICK’S Sporting Goods…...
Dick’s begins Foot Locker restructuring
3+ mon, 3+ week ago (316+ words) Six months after completing its $2.5 billion takeover, Dick’s Sporting Goods has moved into the “integration phase” of Foot Locker. The shift includes targeted layoffs, relocation requests, and a firm return-to-office mandate to centralize operations in New York and Florida. The…...